This is not a “values exercise.”

It is a behavioral framework for closing the gap between intention and action — built on more than seventy combined years of practice in human resources and coaching on change management. It is grounded in research that explains how decisions get made. You will be shown a way to look honestly at the hardwiring you have been running on, the autopilot patterns quietly steering your life, and the tools you can employ to redirect them.

The framework is built on four elements:

VALUES

This is the “atmosphere” you live in. The forces shaping your identity and worldview… invisible until you go looking for them.

Principles

Values transformed into lived commitments. What matters to you becomes actions you commit to take on a regular basis.

PASSION

The energy that moves you forward. Where your curiosity, skill, and meaning intersect.

VISION

The aspirational future self, made specific enough to act on.

Three reasons people pick up this book

For
yourself

You are in a transition — or you can feel one coming. The roles, habits, and identities that got you here are not going to take you where you are trying to go. You are ready to look at it on purpose.

For someone you know

There is a person in your life who has been almost ready to make a change for years now. This is the book you hand them.

For a team or organization

The framework that closes the gap for an individual scales to leadership cohorts and culture work. The same intention-action gap that costs an individual their alignment costs a company its strategy.

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Margie Rodino & Rick Cobb

Margie and Rick spent more than seventy combined years inside organizations, in HR, in coaching rooms, in change-management engagements — watching the same pattern play out. People say what they value, and then do something else entirely. Not from bad intentions. From habits nobody ever asked them to examine. CQ-Seek You is the book they wished had existed years ago, for themselves as much as for anyone they’ve coached since.

About margie and rick

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